Everything’s moving nowadays.
invisible to the eye
Senior digital artist
Apple Pencil packaging shot
2018
The reason Apple’s imagery is so stunning is because of the unseen time put in. We worked on finessing the /movement/ for months. It’s like a diet for pixels—no fast movement, no pixelation, and no banding.
Premium lies in the invisible.
Over the past 15 years, I’ve been steering creative strategies, nurturing projects from concept to reality, and leading dynamic teams. I’ve got a knack for concept-driven designs that leave a lasting impression. Whether fine-tuning production processes or making those pixels perfect, I’m all about crafting top-notch digital content that’s part premium, part wow factor—resulting in the creation of award-winning, high-impact digital content for F500 brands.
My current role is under an NDA
Motion + Product Designer
Picture this ↓
2024
In my current role, I have successfully originated a Figma Motion Design System and Figma Motion Design Kit to animate 33 UI screens across multiple devices and viewports for our client. I originated the process for how the client will convert their Figma screens into After Effects animations, then into their TV commercials, i.e. Google Pixel’s Magic Eraser. Additionally, I’ve originated After Effects templates and animations for integration into live-action video commercials.
/Imagine a UI animation of an actor demonstrating Google Pixel’s Magic Eraser here/
Art Direction - Quick case study
Google Daydream was one of the earliest VR devices on the market. A standard requirement for the Google Store homepage was a static group shot with all colorways, styled simply with the /G/ visible.
The essence of a VR experience is light, immersive, and invisible. With this in mind, I utilized floating products on Daydream’s product page to communicate this more whimsically.
Résumé
Core competencies
#Animation #AfterEffects #CreativeStrategy #CreativeDesign #ArtDirection #Branding #BrandIdentity #DigitalAdvertising #VisualStorytelling #DesignSystems #Figma #ProductionDesign #VisualDesign #GraphicDesign #MotionGraphics #UIUXDesign #WebDesign #MediaProduction #PostProduction #ShotListCreation #Typography #ProjectManagement #WorkflowManagement #ProcessImprovement #BudgetManagement #TeamManagement
Technical skills
#AIPrompting #AfterEffects #Canva #CaptureOne23 #Cinema4D #ChatGPTPlus #DaVinciResolve #Discord #Figma #FigmaPresentations #GitHub #HTML #CSS #Illustrator #InDesign #Keynote #Photoshop #Premiere
Soft skills
#Adaptability #Communication #EmotionalIntelligence #GoodNatured #HighInterpersonalSkills #Leadership #ProblemSolving #Resolve #TranscendentalMeditation
Selected Work
(2015–2024)
Abbreviated Portfolio